SHSHA - Rollin Up

25MV01

Music Video & Editorial Photography
Medium: Single Channel 6.5K Film in Stereo Sound
Duration: 3:34
Released: May 24, 2025
Distribution: Internet

My Role: Director, Photographer, Editor, Color, Graphics, Prop Design, Writer, Executive Producer

Concept 

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Pay the fare. Take the ride. Be free to be you.

In “Rollin Up,” a mysterious underground van gives riders the chance to be themselves completely. So much of our daily lives are carefully crafted personas. What if there was a place you could just be you?

The music video is a fun hit of comedy and provides a contrast to the dark atmosphere of the song.

I also made an editorial fashion series for the designers who were featured in this video. Here’s a few of those (posted as a photo carosel on social):

Process: Behind the Scenes

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The project was filmed over the course of three days Los Angeles, California.

Distribution

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Rollin Up was released in conjunction with SHSHA’s album RASA. The album was featured on numerous Spotify playlists and the music video was featured on numerous world outlets.

Featured On
Last Day Deaf
HSHOUSE
Ingrown Radio
H1 Massive
Chicago City
Jana Playlists
Absolute Electronics

DJ Support
Hardwell, Joseph Capriati, Dimitri Vegas, Shiba San, Monaus, JES, Dave Pearce, Acosta Wink, Oliver Heldens, BL3ND, Mr Spring, Brock & Laute, Demchuk, Soultight, Don Diablo, Juicy M, Ivan Gough, Sergio Matina, Freefall, Funkerman

Radio Support
Ibiza Radio 1 (es), 1Mix Radio (uk), Billboard, MEGA 94.1FM (us), Hot Radio 102.8, 106.5 Kiss FM Ukraine, Studio - BN Radio (de), Ultimate Beats Radio (uk), In Demand Radio (uk), Abyss Mix Show (uk), Club Night Mix Show (es), Centreforce 883 Radio (uk), Buzz 88.6 FM (es), Opti'mix Mix Show (fr), Beverley FM (uk), 87.6 Kiss FM (au), Studio 26 Radio (nl), Big City Radio 89.1 FM (uk), HCR 92.3 FM (uk), 88.1 FM (it), Pointblank 90.2 FM (uk), Addicted Show (mx), Avery Usita - C89.5 FM KNHC (us), Virtual FM (ar), Mix Feed Radio (ru), House Music Radio (uk), KEXP 90.3 FM (us), Sunrise 88.75 FM (uk), House of House FM (be), NMFM 106.6 FM (uk), Mix Show (sa), Music Box Radio (uk), Kiss FM (de)

Credits

J.W. Higley - Director, Editor, Photographer, Additional Camera, Color, Graphics, Prop Design, Writer, Executive Producer

CAST
The Driver - Christopher Genda
Trainee 1 - Tristan Welsh
Trainee 2 - Eli Jaden
Cowboy - Anthony DeSimone
Businesswoman - Risa Kunita
Punk Ravers - Audrey Forrester, Noona Choe, Danny Martinez, Mike Majors
Nuns - Jyllina Perez, Alina Bondareva
Dom - Ulorin Vex

CREW
Producer - Joe Akira
DP - Jack McDonald
First AC - Molly White
Gaffer - Micah Goldfarb
Grip - Corey Millikin
Best Boy Electric - Lucas Vilicich
Production Designer - Caterina Piccardo
Costume Designer - Jessica Rowell
Hair and Makeup - Kayla McKeon
Stunt Coordinator - Jordan Jones
PA - Eli Jaden

WARDROBE
Jessica Rowell (@jessicarowell)
Bohemian Society (@bohemian_society)
Lsd by Lucky (@lsdbylucky.archive)
Lu La Loop (@lulalooplucy)
Done by Doug (@donebydoug)
Helena Eisenhart (@helenaeisenhart)
Fashion pulls from @badshowroom and CRC

Technical Specifications

Camera: RED Digital Cinema Camera
Aspect Ratio: 2.39:1

Rollin Up was a Diagonalist production in association with Aciano Films and Higher Low Films.
© Copyright 2025