“We’re not crazy, we’re human. We’re not the problem, we’re the solution.”
~ Dr. Lauren
What is The Practice?
Dr. Lauren Hazzouri wants to de-stigmatize and normalize the care for our mental health through a radical new approach: interactive, community-building “workouts” for your whole being. She calls this approach The Practice.
Imagine seeing yourself in frame on film for the first time.
You have a big idea with even greater purpose. You feel the weight of your mission and it’s overwhelming. You’ll know it when you see it. It’s like standing in front of the mirror getting ready for the biggest night of your life. Nope, not that one…these don’t really go together either…great…it’s 7:03, my car’s here and I’m late. Anxiety now; panic attack later.
So that’s what we did. We ran through it. Wardrobe: every option. Takes: lots of them. Basically exploring every version of the ‘self’ until in one take where we pulled such a ferocity that we broke the mask, creating a moment of truth. Our truth is a moving target.
In Lauren’s case, her truth were in her roots of dance.
After capturing the core of who she is, post production and motion graphics were simple. Oh, and hell yea — we had a great time.
- Digital Asset: Welcome to Hey Lauren
- Digital Assets: #LetsTalk Series
- Digital Expressions, Initial Explorations and Launch
Digital Asset: Welcome to Hey Lauren
Behind the Frame
Digital Assets: #LetsTalk Series
Slay the Day
The Next EX
Confidence vs Self Esteem
Outcome: Digital Expressions and Initial Explorations
Website and Mobile View
There is no A to B. This project, like life, is a process. It’s organic. That’s what makes it so beautiful. In my time with Lauren, we were able to cultivate a reframing of her greatness. It is an honor to be a part of that discover process and am so thrilled to see her message spread far and worldwide.
Director: Jonathan Higley and Alisa Leonard of Hello-Q
Cinematography: Jonathan Higley
Editor: Jonathan Higley
Titles & Motion Graphics: Jonathan Higley
Brand Designer: Benjamin Løzninger
The Practice Branding: Ben Shepard