The Practice by Lauren

Video Director | Website Design | Motion Graphics

“We’re not crazy, we’re human. We’re not the problem, we’re the solution.”
~ Dr. Lauren

What is The Practice?

Dr. Lauren Hazzouri wants to de-stigmatize and normalize the care for our mental health through a radical new approach: interactive, community-building “workouts” for your whole being. She calls this approach The Practice.

Our Process(ing)

Imagine seeing yourself in frame on film for the first time.

You have a big idea with even greater purpose. You feel the weight of your mission and it’s overwhelming. You’ll know it when you see it. It’s like standing in front of the mirror getting ready for the biggest night of your life. Nope, not that one…these don’t really go together either…great…it’s 7:03, my car’s here and I’m late. Anxiety now; panic attack later.

So that’s what we did. We ran through it. Wardrobe: every option. Takes: lots of them. Basically exploring every version of the ‘self’ until in one take where we pulled such a ferocity that we broke the mask, creating a moment of truth. Our truth is a moving target.

In Lauren’s case, her truth were in her roots of dance.

After capturing the core of who she is, post production and motion graphics were simple. Oh, and hell yea — we had a great time.

 

Outcomes:

  1. Digital Asset: Welcome to Hey Lauren
  2. Digital Assets: #LetsTalk Series
  3. Digital Expressions, Initial Explorations and Launch

Digital Asset: Welcome to Hey Lauren

Behind the Frame

 

Digital Assets: #LetsTalk Series

 

Slay the Day

The Next EX

Confidence vs Self Esteem

 

Outcome: Digital Expressions and Initial Explorations

 

Website and Mobile View

 

 

 

 

 

The Future

There is no A to B. This project, like life, is a process. It’s organic. That’s what makes it so beautiful. In my time with Lauren, we were able to cultivate a reframing of her greatness. It is an honor to be a part of that discover process and am so thrilled to see her message spread far and worldwide.

 

 

 

Credits:

Director: Jonathan Higley and Alisa Leonard of Hello-Q
Cinematography: Jonathan Higley
Editor: Jonathan Higley
Titles & Motion Graphics: Jonathan Higley
Brand Designer: Benjamin Løzninger
The Practice Branding: Ben Shepard