Director: Jonathan Higley and Alisa Leonard of Hello-Q
Cinematography: Jonathan Higley
Editor: Jonathan Higley
Titles & Motion Graphics: Jonathan Higley
Brand Designer: Benjamin Løzninger
Imagine seeing yourself in frame on film for the first time.
You have a big idea with even greater purpose. You feel the weight of your mission and it’s overwhelming. You’ll know it when you see it. It’s like standing in front of the mirror getting ready for the biggest night of your life. Nope, not that one…these don’t really go together either…great…it’s 7:03, my car’s here and I’m late. Anxiety now; panic attack later.
So that’s what we did. We ran through it. Wardrobe: every option. Takes: lots of them. Basically exploring every version of the ‘self’ until in one take where we pulled such a ferocity that we broke the mask, creating a moment of truth. In Lauren’s case, her truth were her roots — dance.
After capturing the core of who she is, post production and motion graphics were simple. Oh, and hell yea — we had a great time.